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10AI product impact — news, releases, and case studies about the products transforming how we work.
Anthropic Is No Longer a Model Company
/ Claude Managed Agents quietly redraws the competitive map for every AI infrastructure vendor. Arpy Dragffy | News Analysis · 1w ago
Microsoft's Copilot Problem Isn't Adoption. It's Coerced Adoption.
/ When enterprise employees have both tools, 76% choose ChatGPT. Microsoft's 15 million paid seats are hiding a worse number underneath. Arpy Dragffy | Opinion · 1w ago
The Man Who Hired Jony Ive Has a Warning for the Physical AI Boom
/ Robert Brunner founded Apple's industrial design group, built Beats, and shaped the original PowerBook. He thinks the AI hardware industry is making the same mistake all over again — and the next great tech companies will be the ones people trust with their lives, not just their data. Arpy Dragffy | News Analysis · 1w ago
HSBC's Chief AI Officer Starts This Week. So Do 46 Others. Most Will Quit Before 2028.
/ I interviewed 11 senior AI executives from the 2024-2025 wave. They all said some version of the same thing: the job description is not the job. Brittany Hobbs | Opinion · 1w ago
Chief AI Officer Hirings Hit Record in Q1 as Enterprise AI Budgets Tighten
/ HSBC appointment caps a quarter with at least 47 new CAIO roles, even as Forrester forecasts 25% of 2026 AI spending will be deferred. Brittany Hobbs | News Analysis · 1w ago
Atlassian Shipped Rovo Actions This Week. It's the Right Feature for the Wrong Moment.
/ The product team did the engineering work. Then they launched it into the worst possible month for enterprise agentic AI. Arpy Dragffy | Opinion · 1w ago
Your AI Is Making Your Team Faster. It's Also Making Them Interchangeable.
/ The 'median pull' is the AI adoption cost nobody is measuring. Here's how to spot it in your own organization. Brittany Hobbs | News Analysis · 1w ago
The Year AI Leaves the Text Box
/ Jensen Huang declared physical AI's ChatGPT moment at CES 2026. Apple, OpenAI, Meta, and a wave of robotics startups are now racing to build the products. Almost nobody knows how to design for them — and the body count from the first wave is already growing. Arpy Dragffy | News Analysis · 1w ago
Four Enterprise Agentic AI Failures Disclosed in Q1 as Gartner Warns 40% Cancellation Rate
/ AWS, Microsoft, monday.com, and Crypto.com incidents concentrated in the same quarter as analysts raised cancellation forecasts. Arpy Dragffy | News Analysis · 1w ago
Gartner Says 40% of Agentic AI Projects Will Fail. They're Underselling It.
/ The real failure rate is higher, and the reason isn't what the analysts think. Arpy Dragffy | News Analysis · 1w ago